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Many may have noticed that CHA has undergone a new branding process. If you have been around Christian Heritage Academy for many years, you may remember the Mayflower, the Crusader on a horse, the Crusader on a shield, and many more which we have used to represent us. What is a brand? A brand is a mark.  It communicates ideas and ownership.  When people hear the name, Christian Heritage Academy, what do they think?  What do we want them to think?

To help communicate with our constituents the values of CHA, the administration and faculty leaders participated in a branding process led by some leadership executives and graphic designers from Kimray, Inc. The process took about eighteen months to complete.  The result was more than a new Coat of Arms or Crusader but a branding guide that encapsulates the CHA Way.  It speaks to our vision, mission, and core values. Kimray highlighted this process in their May 2020 Red Iron Journal. 

The theme for this year’s professional development is Name Brand.  As Christians, we wear Christ’s name. Revelations 22:4 states,  “They will see His face, and His name will be on their foreheads.”  Each morning during teacher training in August, the faculty and staff gathered together to focus on the name of Christ and exalt Him. It is our prayer that everything that is accomplished this year will be for His glory.  It is our desire that when others hear the name, Christian Heritage Academy,  they think of Him. 

“Not to us, O LORD, not to us, but to your name give glory, for the sake of your steadfast love and your faithfulness!" Psalm 115:1